
Hey there! I’m Elaine, an Entrepreneur, Podcast Host, Content Creator, Digital Marketer, and Style Coach located in central Arkansas who wears many hats—both figuratively and literally!
From running multiple businesses and hosting podcasts with my husband, Cody, to speaking on stages and documenting our adventures with our spunky Siberian Husky, Doppler Radar, I’ve built a career around storytelling in all its forms. Whether through marketing, branding, or personal style, I believe in the power of showing up with clarity and confidence. My journey first began in 2011, when I started blogging, and over the years, my career has evolved into helping entrepreneurs craft a brand presence that feels as authentic as it is impactful.
Professionally, I help entrepreneurs build a brand that stands out—both online and in real life. Through my marketing and media company, Reckless Media, I specialize in storytelling-driven marketing and podcast production for businesses ready to make a real impact. But branding doesn’t stop at strategy, it extends to how you show up. That’s why I also help female entrepreneurs, like you, discover personal branding for your wardrobe, ensuring your personal style reflects your confidence and expertise.
If you’re ready to make your brand unforgettable—through your marketing or wardrobe—you’re in the right place!
From journaling combinations of outfits so I never wore the same thing twice, to stealing clothes out of my mom’s closet in an attempt to create my own style, fashion has always played a strong role in my life. As a child, I stayed glued to the STYLE network on TV, and even hosted living room fashion shows for my family!
Although I didn’t always have access to buying the latest trends or shopping the most popular stores, I didn’t let that stop me. In fact, I saw it as an advantage to get creative with what I did have. Documenting my outfits and finding creative ways to accessorize was my strong suit. I became obsessed with how many outfits I could make with minimal pieces & optimizing the most use of them.
During my freshman year in college, I got my first job as a Boutique Stylist at W by Azwell and fell in love with modeling all the latest arrivals, showcasing different looks on mannequins, and helping women build confidence in the dressing room – something I continued during my time at Aeropostale and Francesca’s later on.
Now, 10 years later, I’m sharing all my favorite trends, styles, how my own personal style has evolved in my 20’s, and who I’m becoming in my 30’s. Here, you can expect a little bit of everything – what I’m wearing to speaking events and what I think about the latest trends, to styling guides for travel, sprinkling a bit of fashion advice I’ve learned along the way, and curated content for personal branding!
Looking to Define Your Style and make a statement that resonates with your personality? The Style Profile showcases your unique personality, whether you're dressing for your business or daily life!
Whether you're after a seasonal refresh or curous about the basics of your best style, we’ll create looks with clarity, direction, and a vibe that feels undeniably you.
Ready to take the next step and Align Your Wardrobe with your newly defined style? The Closet Audit is where we turn your style dreams into a daily reality.
If you're feeling unsatisfied with your current closet situation, we'll repurpose what's already working for you in your closet as well as find the gaps and fill them in with the right mising pieces.
Have a big event coming up? The Special Event Styling is where we Create a Standout Look for your next speaking engagement, TV or radio debut, weekend conference, or networking event.
Whether you're needing one or multiple outfits, we'll curate a statement that showcases your personality, leaving a lasting impression.
Love discussing all things fashion and style? Me too! Here, you can stay up to date on all the latest trends, find links to your favorite pieces, and discover best tips + practices to develop your own personal style!
I’m an Entrepreneur, Podcast Host, Speaker, Style Educator + Closet Curator (and an avid coffee drinker!) So glad you’re here! I help entrepreneurial women like you develop personal branding for your wardrobe. Take a look around, read the blog, follow along on social or feel free to reach out!