
Hey there! I’m Elaine, a 3x Business Owner, Podcast Host, Speaker, and Style Coach located in central Arkansas who wears many hats—both figuratively and literally!
From running multiple businesses and hosting podcasts with my husband, Cody, to speaking on stages and documenting our adventures with our spunky Siberian Husky, Doppler Radar, I’ve built a career around storytelling in all its forms. Whether through marketing, branding, or personal style, I believe in the power of showing up with clarity and confidence. My journey first began in 2011, when I started blogging, and over the years, my career has evolved into helping entrepreneurs craft a brand presence that feels as authentic as it is impactful.
Professionally, I help entrepreneurs build a brand that stands out—both online and in real life. Through my marketing and media company, Reckless Media, I specialize in storytelling-driven marketing and podcast production for businesses ready to make a real impact. But branding doesn’t stop at strategy—it extends to how you show up. That’s why I also help female entrepreneurs, like you, discover personal branding for your wardrobe, ensuring your personal style reflects your confidence and expertise.
If you’re ready to make your brand unforgettable—through your message, marketing, or wardrobe—you’re in the right place!
From journaling combinations of outfits so I never wore the same thing twice, to stealing clothes out of my mom’s closet in an attempt to create my own style, fashion has always played a strong role in my life. As a child, I stayed glued to the STYLE network on TV, and even hosted living room fashion shows for my family!
Although I didn’t always have access to buying the latest trends or shopping the most popular stores, I didn’t let that stop me. In fact, I saw it as an advantage to get creative with what I did have. Documenting my outfits and finding creative ways to accessorize was my strong suit. I became obsessed with how many outfits I could make with minimal pieces & optimizing the most use of them.
During my freshman year in college, I got my first job as a Boutique Stylist at W by Azwell and fell in love with modeling all the latest arrivals, showcasing different looks on mannequins, and helping women build confidence in the dressing room – something I continued during my time at Aeropostale and Francesca’s later on.
Now, 10 years later, I’m sharing all my favorite trends, styles, how my own personal style has evolved in my 20’s, and who I’m becoming in my 30’s. Here, you can expect a little bit of everything – what I’m wearing to speaking events and what I think about the latest trends, to styling guides for travel, sprinkling a bit of fashion advice I’ve learned along the way, and curated content for personal branding!
Looking to Define Your Style and make a statement that resonates with your professional career goals? The Style Profile showcases your unique personality - whether you're dressing for your business, brand, or daily life!
Ready to take the next step and Align Your Wardrobe with your newly defined style? The Closet Audit is where we turn your style dreams into a daily reality. If you're feeling unsatisfied with your current closet situation, let's revamp it together!
You've got your style goals nailed down and a closet curated just for you. But feel like a few core pieces are missing? Let's, Refine Your Attire. The Tailored Touch helps you shop new looks - from closet staples for everyday wear to personality statements that make your outfits pop!
Discover the power of color in your professional wardrobe with a personalized Digital Color Analysis. Uncover which hues enhance your natural beauty, reflect your personality, and elevate your professional image. Think of it as - psychology meets fashion.
Have a big event on the horizon? Let's style your Special Event by making an unforgettable impression for your next speaking gig, TV/Radio debut, weekend conference, or networking event.
Embrace the change of seasons without compromising your style or comfort. Seasonal Styling keeps your wardrobe feeling fresh and updated, - because you deserve to feel confident, all year round.
Love discussing all things fashion and style? Me too! Here, you can stay up to date on all the latest trends, find links to your favorite pieces, and discover best tips + practices to develop your own personal style!
I’m an Entrepreneur, Podcast Host, Speaker, Style Educator + Closet Curator (and an avid coffee drinker!) So glad you’re here! I help entrepreneurial women like you develop personal branding for your wardrobe. Take a look around, read the blog, follow along on social or feel free to reach out!