Photo of Elaine Elaine Johnston

For The Creatives, The Leaders, and the Ones Brave Enough to Begin (again and again..):

Creativity has always been a constant in my life. From journaling outfit combinations and hosting living room fashion shows to filling notebooks with stories and reflections, I’ve always been drawn to finding beauty in expression, whether through words, outfits, or the stories we tell every day.

Writing became the thread that tied it all together. What started as a childhood hobby grew into blogging in 2011, where I learned the ropes of WordPress as I shared my thoughts with the world one run-on sentence at a time. Over time, my love for storytelling evolved into a full-fledged career in writing, content creation, and podcasting.

Today, I help entrepreneurs, creatives, and organizations connect with their audiences through authentic storytelling, thoughtful strategy, and content that speaks from the heart. Whether through copy that converts, a podcast episode that inspires, or a brand narrative that finally feels right, my work is all about helping people find their voice and use it well.

Outside of work, I’m usually exploring a new hiking trail with my husband, Cody, and our Siberian husky, Doppler, sipping coffee at a local café, or styling a fun outfit just for the joy of it. Here, you’ll find a little bit of everything such as writing, reflection, and a touch of personal style, because I believe creativity shows up in every part of how we live and connect.

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Want to Learn More?

Read the Personal Blog

Looking for stories that spark inspiration, creativity, and a little reflection? The blog is where I share insights on entrepreneurship, storytelling, and personal growth, with an occasional behind-the-scenes look at life, travel, and lessons learned along the way. Whether you’re chasing your next big idea or learning to embrace the season you’re in, these posts are here to remind you that your story is worth sharing.

Listen to the Podcast

Curious about the unexplained? Cryptids Across the Atlas is a storytelling podcast I co-host with my husband, Cody, where we dive into the myths, monsters, and mysteries that haunt folklore around the world. Each episode blends eerie storytelling with a dash of history, exploring how these legends connect to the people and places that shaped them. If you love strange stories and atmospheric adventures, you’ll feel right at home here.

Explore the Business

Through Reckless Media, my Digital Marketing company, I help entrepreneurs and organizations amplify their voice through intentional storytelling and strategy. Whether you’re ready to refine your brand message, launch a podcast, or build a narrative that resonates, I’m here to help you bring your vision to life with clarity, creativity, and connection.

Psst. Here's The Fashion Quiz You Never Knew You Needed

I’m an Entrepreneur, Podcast Host, Speaker, Style Educator + Closet Curator (and an avid coffee drinker!) So glad you’re here! I help entrepreneurial women like you develop personal branding for your wardrobe. Take a look around, read the blog, follow along on social or feel free to reach out!