Photo of Elaine Elaine Johnston

Personal Branding 
For Your Wardrobe:

From journaling combinations of outfits so I never wore the same thing twice, to stealing clothes out of my mom’s closet in an attempt to create my own style, fashion has always played a strong role in my lifeAs a child, I stayed glued to the STYLE network on TV, and even hosted living room fashion shows for my family! 

Although I didn’t always have access to buying the latest trends or shopping the most popular stores, I didn’t let that stop me. In fact, I saw it as an advantage to get creative with what I did have. Documenting my outfits and finding creative ways to accessorize was my strong suit. I became obsessed with how many outfits I could make with minimal pieces & optimizing the most use of them.

During my freshman year in college, I got my first job as a Boutique Stylist at W by Azwell and fell in love with modeling all the latest arrivals, showcasing different looks on mannequins, and helping women build confidence in the dressing room – something I continued during my time at Aeropostale and Francesca’s later on.

Now, 10 years later, I’m sharing all my favorite trends, styles, how my own personal style has evolved in my 20’s, and who I’m becoming in my 30’s. Here, you can expect a little bit of everything – what I’m wearing to speaking events and what I think about the latest trends, to styling guides for travel, sprinkling a bit of fashion advice I’ve learned along the way, and curated content for personal branding!

Featured On:

Style Services

Style Profile

Looking to Define Your Style and make a statement that resonates with your professional career goals? The Style Profile showcases your unique personality - whether you're dressing for your business, brand, or daily life!

Closet Curator

Ready to take the next step and Align Your Wardrobe with your newly defined style? The Closet Audit is where we turn your style dreams into a daily reality. If you're feeling unsatisfied with your current closet situation, let's revamp it together!

Tailored Touch

You've got your style goals nailed down and a closet curated just for you. But feel like a few core pieces are missing? Let's, Refine Your Attire. The Tailored Touch helps you shop new looks - from closet staples for everyday wear to personality statements that make your outfits pop!

Color Analysis

Discover the power of color in your professional wardrobe with a personalized Digital Color Analysis. Uncover which hues enhance your natural beauty, reflect your personality, and elevate your professional image. Think of it as - psychology meets fashion.

Special Event

Have a big event on the horizon? Let's style your Special Event by making an unforgettable impression for your next speaking gig, TV/Radio debut, weekend conference, or networking event.

Seasonal Styling

Embrace the change of seasons without compromising your style or comfort. Seasonal Styling keeps your wardrobe feeling fresh and updated, - because you deserve to feel confident, all year round.

What Clients Are Saying

Heather P.
Heather P.Show Host
 Hey, my name is Heather and I am here to wholeheartedly endorse Elaine. I hired her to put together some wardrobes for me. I've recently started speaking and presenting, and I've been getting on camera more often. I felt as though what I had been wearing historically did not really match my personality and how I wanted to show up in this world. I'm confident and feel good in my skin, but I knew that from an outfit clothing perspective. I was just kind of lazy with it and didn't have the time to learn the ins and outs of what's fashionable. I fully trust Elaine. I mean, she has such great taste and style, and she's human-centered enough and empathetic enough to really get who I was and match her expertise with that to pull together some stuff that I absolutely love wearing. Since working with her, I have literally changed my entire wardrobe. I've been buying pieces in chunks, and I saved everything that she sent me. She sends links, a Pinterest board, and all this information that I have saved on my desktop. So whenever I get a gift card, or I have something that I want to send her, I can refer back to what she sent me and pull together an outfit either from what I already have or if I want to buy something new. It was so fun working with her, and I thoroughly enjoyed it. She nailed my style completely. I highly recommend her, as she's personable and easy to work with. Thank you, Elaine, for helping me not look like a crazy person who doesn't try.
Payton T.
Payton T.Retail Manager
I’ve been working in clothing retail for over 10 years, so when you combine that with getting ready to move, you become more aware of how much you accumulate. I wanted to reach out to Elaine about her experience and expertise in understanding the concept of staple and statement pieces. With us about to move, I wanted to be sure that what I was taking with me made the most sense for what I intended to continue wearing, as well as pieces that helped me feel my best. Elaine was very understanding when it came to the state of my current wardrobe and was open to asking me questions regarding my favorites, preferences, and intentions on how I wear different styles. We all can say we are guilty of ever-changing looks and trends, but she was so open to viewing the pieces through my eyes to help me make fundamental decisions with items or essentials. Her ability to appreciate what the clothing meant to me stood out as we worked through all my tops and dresses in my closet. She even had a perspective of encouraging me to see how some pieces I was keeping not only had different messages but others could work alongside to wear different ways to achieve outfits I felt attached to. When it came to items I was back and forth on, she would ask me more questions instead of making the decision for me, which allowed me to feel refreshed and comfortable with the “letting go” moment we all must come to terms with. Her ability to allow me to feel heard while still being able to hear why the ones I kept meant a great deal was well-balanced, professional, and appreciated. I’m so thankful for her time, friendship, and her own eye when it comes to fashion. I feel I let go of the right things that have not made me feel any sort of missed opportunity or regret. Thank you, Elaine, for your time and intentionality towards a girl who couldn’t make up her own mind on what was best. Thank you, friend; I really do feel a sense of relief since our meeting that I don’t know I could have reached on my own.

The Fashion Quiz You Never Knew You Needed

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Love discussing all things fashion and style? Me too! Here, you can stay up to date on all the latest trends, find links to your favorite pieces, and discover best tips + practices to develop your own personal style!

I’m an Entrepreneur, Podcast Host, Speaker, Style Educator + Closet Curator (and an avid coffee drinker!) So glad you’re here! I help entrepreneurial women like you develop personal branding for your wardrobe. Take a look around, read the blog, follow along on social or feel free to reach out!